Fairness for all (Rural Proofing)

Many issues impact on both rural and urban areas alike, however, the impact on those living in these areas may differ considerably due to the different ways their needs are assessed and responded to.

As an organisation we believe that wherever possible public policy should strive to maximise access to the same opportunities and high quality services for everyone, regardless of where they live.

To achieve this goal, we are keen to work alongside those developing and delivery services and contribute to

1. Guidance on how to ‘think rural’ and consider how decisions, policies and service delivery might impact on people living in different areas in different ways. Offering training to strategists, commissioners and delivery staff.
2. Advice on gathering and manipulating both statistical and qualitative evidence to best understand the extent and nature of needs and opportunities in rural communities;
3. Exploration of service design and delivery mechanisms to ensure that they do not lead to inequitable services which unfairly impact on rural residents.

Central government also has a range of resources to assist organisations in undertaking Rural Proofing.